|Color Me Mine
Studio Operator Certification Program
A two-week comprehensive training program required before opening a CMM studio.
Color Me Mine emphasizes the education and hands-on training of each of its franchise owners. CMM's Studio Operator Certification Program is typically scheduled nine times a year. New franchise owners start their training at our Beverly Hills studio where they spend four days receiving hands on experience prior to the classroom training. Classes then start the following Monday at 9 a.m. at the Home Office and conclude on the following Friday, although changes in the schedule may occur based on the trainers availability. While all owners or managers may attend the classroom sessions, the in studio training is reserved for owners. It is important that you devote full time during the training period so that you remain focused and attentive as we teach you design techniques, marketing programs, technical skills, management, problem solving and customer service. We recommend you find lodging near the Beverly Hills studio for the first part of your training session, and then move to a hotel close to the Home Office for the latter part of the training. A rental car is advisable. We recommend contacting the other new owners that will be attending your session to carpool.
Each class serves as a tool for building studio knowledge and in turn building sales. You will be tested on select segments as you move through the course; your tests will be reviewed immediately to determine the pace at which your training continues.
After receiving your CMM Studio Operator Certification, you are ready to begin the adventure of running your own studio.
Over twelve hours of design classes, starting with Ceramic Painting Techniques. In your Ceramic Painting and Design classes, you will learn 15 different ceramic techniques. New classes are added as new products and techniques are introduced.
Mike Mooslin, president and COO of Color Me Mine, has drawn from his 38 years in the restaurant industry for this series of classes. Mike's Profit & Loss and Scheduling and Marketing classes will help you strategize for the bottom line. You will learn sophisticated business formulas for determining your studio break-even, understanding your Profit and Loss Statement, and using the Financial Services Reports provided to franchise owners each month. You will also learn the four cornerstones of building sales and maximizing revenue.
Glazing and firing of customer pieces is a cornerstone of the business. One entire day is devoted to this art. Not only will you learn how to glaze pieces and load the kiln, you will also learn how to trouble shoot glaze and kiln issues.
The marketing module covers all aspects of marketing, including in-studio promotions, merchandising and display, event calendars, fundraising, public relations, Creative Merchant Marketing, workshops and classes. You will also learn the how-to's of successfully booking and executing parties, both in the studio and Color Me Mine To Go. You'll become an expert at accessing the on-line Color Me Mine Franchisee Resource Center and learn how to set up and maintain your own website and use the Internet as a marketing tool. Developing additional revenue generators such as At Home programs will also be covered.
Customer service is a key element of any retail business. Through in-studio training, you will receive instruction on up-selling, increasing frequency, keys to value perception, training your staff for excellent customer service, building sales through product knowledge, incentive programs and increasing party bookings. You will learn new and creative ways to increase the time customers spend painting.
The Human Resources class gives you tools to establish employee policies, recruit, hire, train, motivate and evaluate a great staff.
You will receive in-depth instruction in the operation of Color Me Mine's proprietary Point-of-Sale System and Managed Information System. Classes will cover basic cash register operations, inventory and auto ordering, payroll management, and the graphic design computer.
In the Administration module, the nuts and bolts of daily studio operations will be covered with classes on accounting, daily paperwork, banking, scheduling and payroll.
In addition, you will spend time actually operating a studio. You will open and close the studio, provide customer service and learn the ins and outs of daily operations.